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Advertising
information
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I.
What it is |
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Banner ads are images (usually animated) that display
your advertising message on Web pages. Typically, banner ads
are 6.5 inches wide and 0.8333" high.
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II.
Banner ads
& bannerettes |
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We offer three types of ads: the
traditional banner ad, a 1" by 2" bannerette and a
0.5" by 2.625" menu ad. Bannerettes have a prominent
location near the top of our topics-level pages (and bee-fore
all other listings).
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Bannerette Size |
All ads in The Beeline are linked
to your Web page.
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Menu Ad Size |
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Banner Ad Size
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III.
Target your
audience |
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Bee-sides getting readers "buzzzing" to your
Web page, studies show that Web ads promote name and brand recognition.
Ad spots are available on the Beehive's high-traffic menu pages.
Again, bannerettes appear near the top of listing pages while
banner ads appear near the end of pages (to reduce their annoyance
to readers). Ads placed on our topics-level pages target readers
who are there bee-cause of their interest in that topic. This
makes advertising in The Beeline a cost-effective, focused strategy.
(With a Member Discount, it's even better.)
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IV.
Specifications |
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Specifications for bannerettes and banner ads in The Beeline
are:
- GIF89a or JPEG file format.
- Bannerettes are 2.0" wide and 1.0" high.
- Banner ads are 6.5" wide and 0.8333" high.
- Animated bannerettes can bee up to six (6) kilobytes in size
and have four (4) frames.
- Animated banner ads can bee up to ten (10) kilobytes (others
limit you to 6 Kb) and have three (3) frames.
- All ads must contain, and bee linked to, child-safe ("G"-rated)
content for the entire site.
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V.
Conditions |
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All ad rates are for a three-month run (minimum contract).
(Please see Advertising Spots & Rates.)
Deadline is the 15th for insertion on the first of the following
month. (Call ahead for available ad spots.) Terms are payment
at time of order.
Rates, specifications, and other offers are subject to change
without notice. Offers are void where prohibited by law.
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VI.
How to order |
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If your bannerette or banner ad is online, just e-mail
us its URL. Include the ad's hyperlink URL and tell us what
ad spot(s) you want in the Beehive. (Please see Advertising
Spots & Rates.) We will reserve your spot(s) for one
week or until payment is received (payable to Beeline Publications).
Send check or money order (do not send cash) to:
Beeline Publications
916 South Ballantine Road
Bloomington, IN 47401 USA
Attn: Advertising Dept.
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VII.
Gold Bars |
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Want to have some online fun? Place a Gold Bar (  ) somewhere in
the Beehive linked to an online savings coupon, a prize or a
free-bee. Gold Bars are our version of Easter
Eggs. We place Gold Bars at the bottom of pages throughout
The Beeline to make Hitting the Hive fun and profitable for everyone.
Cost? In most cases it's free of charge. Why? Bee-cause it's
a win-win situation for everyone. You get free advertising and
a way to increase traffic to your Web page. We get a Beehive
full of valuable Gold Bars and our readers get to hunt for something
worthwhile. Everyone wins!
So get playful, have some online fun, and bring traffic to
your Web page by sponsoring a Gold Bar prize or savings coupon.
It's one more way we Bees can help your Web page bee found.
For more information, call us at +1.812.339.4500
or write to us at thebees@bton.com.
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Wondering where
to target your ads?
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