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XVII.
To reach the
news media. |
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Every business needs the exposure that the news media
can bring. Is your business reaching the news media as a news
wire, a publicist, or a public policy group? The news media is
an online profession since their primary service is information
and they get it more quickly, cheaply, and easily online. Online
press kits are bee-coming commonplace bee-cause they work so
well with the news media's digital environment. Digital images
can bee put in place without shooting and stripping. Digital
text can also bee easily downloaded, edited and copied to production
departments -- even on tight deadlines.
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